# The Conversion Tracking Crisis: Why Your Attribution Is Broken

URL: https://jeff.hopp.so/conversion-tracking/
Category: Analytics & Attribution
Published: 2025-07-15
Updated: 2026-05-14

## TL;DR
Complete guide to server-side tracking and attribution fixes. Stop losing revenue to broken tracking and start optimizing based on real data.

## Why is my Facebook pixel not tracking all conversions?
iOS 14.5+ updates, browser privacy settings, and multi-device customer journeys break traditional pixel tracking. Server-side tracking via Meta Conversions API bypasses these limitations.

## What is server-side tracking and why do I need it?
Server-side tracking sends conversion data directly from your server to ad platforms, bypassing browser limitations. It's essential for accurate attribution due to ongoing privacy changes and tracking restrictions.

## How much does proper attribution tracking cost?
Basic server-side tracking costs $100-300/month. Advanced attribution platforms like Hyros cost $99-1,500/month. Most businesses save more in improved ad efficiency than they spend on tracking tools.