Proof

What proof should you look for?

I trust evidence more than polish. The useful proof is not a vague testimonial. It is a before state, a diagnosis, a shipped fix, and a second measurement.

TL;DR: What evidence matters?

The best evidence shows whether a recommendation changed the system, not whether the deck sounded smart. I look for crawlability, answer packaging, proof surfaces, conversion clarity, measurement, and whether the next fix actually follows from the diagnosis.

Last updated May 14, 2026

How I decide what matters

Does it change the decision?

A recommendation matters only if it helps a buyer, search engine, or AI system understand the business faster.

Can it be verified?

I prefer visible pages, crawl evidence, schema, logs, analytics, and shipped artifacts over vibes.

What is the first fix?

A good diagnosis narrows the next action. It should make the work easier to start, not harder to understand.

Want this kind of diagnosis on your own system?

Start with the messy evidence. That is where the real fix order lives.